This was a :10 HD promo created for Feather Falls Casino & Lodge in Oroville, California by Hatch Studios Ltd.
The premise was to replicate the casino lodge with a magical storybook with which we tell different stories.
Please right-click & save here for a 720p movie version.
This project followed a fairly standard work-flow. I flew down to California and spent an evening photographing the interior casino lodge for layout, lighting and texture references. That evening, the photos were FTP'd back to Hatch where the modelers began constructing the room virtually. Textures were extrapolated from the high resolution photographs, perspective-corrected and applied to matching objects. The lighting was reproduced based on image samples and animation created based on the layout and book placement.
This spot was created with 3dsmax 2009, rendered with VRay 1.5 SP3 and composited with Combustion 2009. The particle effects were created with Particle Flow and FumeFX. The depth of field was created with my own DOF PRO plugin.